Skål aims to consolidate its status as a professional association, based on quality, exclusivity and acceptance with the travel trade industry, by evaluating opportunities to promote the movement more fully within this industry. Greater involvement and participation in seminars and conferences, considered as a means of strengthening Skål's role as a link between representatives of different branches of the industry. Members are expected to live up to the objective and principles of Skål which remains the same today as in 1932 - to promote friendship, peace and harmony without discrimination. Members are also expected to promote Skål, the formation of new clubs and recruit qualified members, especially among the younger professionals in the industry. |